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73% of Small Companies Purchase Social Media Marketing, Study Finds

April 12, 2019 - Reading time: 3 minutes

Almost 3 of every 4 little businesses plans to buy social networks marketing this year.

That finding sticks out in a new study from The Manifest. It's called How Small Businesses Use Digital Marketing Channels in 2019.

2019 Social Media Statistics

The research study likewise discovered these interesting data points:

Almost all small companies (95%) strategy on increasing their marketing spending plans in 2019.

However, more small companies pick to concentrate on web channels for their marketing efforts. And, 35% prefer digital marketing compared to 31% traditional marketing.

Manifest asked the marketing routines and goals of 529 small organisation owners and supervisors in the U.S.

Around three-quarters of little organisations using social networks to promote their services and brand name. And social networks channels like Facebook, Instagram and Twitter, stay the most preferred approach of digital marketing for small companies. This demonstrates the worth of social networks for small business.

So a big majority of little businesses in the U.S. already choose social networks as an effective marketing technique. And nearly two-thirds plan to increase their spending on social media this year.

Top social media channels draw more than 2 billion regular monthly active users. And little businesses acknowledge and take advantage of these tools for marketing. They use neighborhood pages and groups to promote their own products organically, the research study discovered.

Why Is Social Media Important for Your Business?

Maria Kiagias of the marketing interactions store Social Gold Group reiterated the value of social networks marketing for small companies.

Without a doubt, social media marketing and advertising is our most successful digital marketing channel. Our team measures the success of our campaigns through strict analytics, campaign sales, and the human conversion surrounding the service, product or brand

Kiagias said in action the survey's findings.

Alongside social media, websites remain a top digital marketing channel, with 73% of the little services surveyed saying they invest in their sites as a marketing forum.

Email marketing is another leading digital marketing channel, with 57% of small companies buying email marketing as a way of promoting their services or products and growing their company.

With 85% of the US enjoying online videos every day, video marketing provides a wealth of chances for small companies.

In spite of the lucrativeness of video marketing, Manifest's survey demonstrates how little services are failing to prioritize video marketing, with just one-third of small companies investing in video marketing and just 27% preparation on increasing spending on video marketing in 2019.

SEO is another element of digital marketing small organisations are stopping working to make use of and profit from to the maximum. The survey discovered that less than half of small companies are purchasing SEO and attempt to rank higher on the 5.6 billion Google searches that are made every day.

The message of Manifest's digital marketing patterns survey is that while small organisations tend to value digital marketing over standard marketing and are purchasing various channels, namely social networks, websites and e-mail marketing to support their company efforts, they are still losing out on vital digital marketing chances such as video marketing and SEO to increase their consumer base and grow.

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